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Guinness promotional booklet 1952

Alice, where art thou?

  • Front cover of Guinness 16 page promotional booklet
  • Illustrations by Antony Groves-Raines
  • 1952
  • 165 x 235mm (6½ x 9¼in)

2015 marks the 150th anniversary of the first publication of one of Britainís best-known and most-loved childrenís books, Lewis Carrollís Aliceís Adventures in Wonderland.

This item of ephemera Alice, where art thou? More Guinness Carrolling is one of a series of publications sent to doctors from 1933 to 1966 to promote the idea that Guinness is good for you.

Created and produced by the advertising agency S H Benson each booklet was of high quality with text and witty illustrations by the best illustrators and writers of the day.



This regular feature shows special items from members’ own collections. Submissions by email should include a scan of the item.