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The Ephemera Society Journal

Front cover of The Ephemerist

No 191 Winter 2020 issue of The Ephemerist, the society’s high quality magazine, was posted to members on 23 December 2020 - A Merry Christmas to all!

The cover shows a set of the distinctive long Ty·Phoo ‘special offer’ tea cards, inserted in packets of tea in the 1930s.

The Ephemera Society have been greatly encouraged during this lockdown year by a surge of new Members. Each and every one is welcomed and cherished !

We appreciate your enthusiasm and expertise, and rely on so many of you to submit articles about your research and collections — and, we simply could not print and distribute our favourite journal without our reliable membership.

Issue Nº 191 is no exception. Once again our Members have shared their knowledge on specialist subjects including the ephemera of tea cards to equator-crossing certificates and masonic meeting summonses. Surely nothing could be more ephemeral and unlikely to have survived than Mrs. Foley’s little note on p.14, but that too reveals an enticing back story patiently unearthed by CG Lewin.

Our regular features Mrs Pepys, Notes & Queries and The Ephemera Detective complete the issue. The Editor Submission deadlines are:
Spring Nº 192, 15 February 2021
Summer Nº 193, 15 May 2021
Autumn Nº 194, 15 August 2021

Why not become a member today? A year’s membership of The Ephemera Society entitles you to four issues. Join us! The Ephemera Society is always pleased to welcome new members. Payment can be made online via PayPal.


Secrets of the Great Ocean Liners

By John G Sayers

Book cover

Before the advent of commercial transatlantic flights in the early 1950s, the only way to travel between continents was by sea. During the golden age of ocean liners, between the late nineteenth century and the Second World War, shipping companies ensured their vessels were a home away from home, providing entertainment, dining, sleeping quarters and smoking lounges to accommodate their passengers for voyages that could last as long as three months.

Secrets of the Great Ocean Liners leads the reader through each of the stages – and secrets – of ocean liner travel, from booking a ticket and choosing a cabin to shore excursions, dining, on-board games, social events, romances, and disembarking on arrival. Additional chapters disclose wartime voyages and disasters at sea.

The shipping companies produced glamorous brochures, sailing schedules, voyage logs, passenger lists, postcards and menus, all of which help us to understand the challenges, etiquette and luxury of ocean liner travel. Diaries, letters and journals written on board also reveal a host of behind-the-scenes secrets and fascinating insights into the experience of travelling by sea. This book by Ephemera Society member John G Sayers dives into a vast, unique collection to reveal the scandals, glamour, challenges and tragedies of ocean liner travel.

ISBN: 9781851245307 · 256 pages, 228 x 176 mm · c.150 colour illustrations
Publication November 2020 · More details: Bodleian Bookshop


Book cover

tat* – Inspirational Graphic Ephemera

Author and designer Andy Altmann

Tat* is a bit of a graphic designer’s curse. Walk into any design studio and you’ll see bits and pieces of graphic ephemera pinned to the walls or taped to a computer screen. Even the purist will have a secret cache hidden away some where.

Designer and Ephemera Society member Andy Altmann has been collecting tat for more than 30 years. He finds inspiration in the ordinary, and magic in the mundane. Finally he has decided to share his collection with the world.

Conceived and edited by Andy, this is the apotheosis of tat. A visual treasure trove, full of surprises, it should find a place on every graphic designer’s desk.

The publisher has just started a Kickstarter campaign: Details

Publication date: 1 March 2021 · Hardcover · 25 × 21cm (10 × 8 ¼ in) · 400pp · 400 colour illustrations · £45 | $60 · ISBN 978-1-911422-27-3 · Publisher: Circa Press


Logomotive: Railroad Graphics and the American Dream

By Ian Logan & Jonathan Glancey

Book cover

Logomotive is a visual tribute to the heyday of railroad graphics and design. Arriving in America in 1968, the London designer Ian Logan and Ephemera Society member was blown away by the logos and slogans he saw painted on the sides of freight trains rumbling down Main Street.

In between designing fabrics for Mary Quant and Jeff Banks, he went back time after time with his camera, travelling across America, wandering into freight yards to record the Route of the Eagles, the Rebel Route, the Speedway to America’s Playground and so many other mesmerizing advertising ideas of the day.

RRP: £35.00 · ISBN: 978-1-873329-50-4 · Format: 187 x 264 mm landscape · Extent: 272 pages · Pictures: 400 in colour · Binding: Hardcover no jacket · Publisher: Sheldrake Press


Magic Papers: Conjuring Ephemera From 1890 to 1960

Book cover Magic is largely a solitary endeavour, but the channels of its tips and tricks had a little-known heyday around a hundred years ago. That golden era circulated secrets in printed matter packed with flamboyant custom lettering, sensational language and mystifying illustrations — largely made by and for its own community, compiled and consumed by dedicated practitioners and hobbyists.

Often unregulated and infrequently archived beyond private collections, these magic papers collided with cults of personality, unshakable passion, and a thirst for notoriety.

The book features a huge assembly of printed material from the collection of Philip David Treece, a magic expert dedicated to preserving a golden era of magic publishing. This collection celebrates journals, periodicals, books and other ephemera created for the magic community between 1890 and 1960. Each book includes a 16 page gloss insert featuring a collection of magical apparatus.

144 pages + 16 page insert · Soft cover with flaps · 245x340mm
Limited to 800 copies · ISBN: 9781916412149
Publisher: CentreCentre Books


MacDonald Gill: Charting a Life

By Caroline Walker

Book cover

MacDonald 'Max' Gill (1884-1947) was an architect, letterer, mural painter and graphic artist of the first half of the twentieth century, best known for his pioneering pictorial poster maps including the whimsical Wonderground Map of London Town.

His beautiful painted panel maps decorate the Palace of Westminster and Lindisfarne Castle and the alphabet he designed in 1918 is still used on the British military headstone. He enjoyed close links with many leading figures in the arts & crafts world: the architects Sir Charles Nicholson, Sir Edwin Lutyens and Halsey Ricardo, the calligrapher Edward Johnston, Frank Pick of the London Underground, and of course his brother – the sculptor and typographer Eric Gill.

Overshadowed in recent times by his controversial sibling, MacDonald Gill was nevertheless a significant artist of his time. With much of his four-decade output touching on the remarkable events and developments of his time – including two world wars, the decline of Empire, the advent of flight, and innovations in communications technology, his work also takes on a unique historical importance. Drawing chiefly from family archives, this biography of MacDonald Gill is the first publication to tell the story of this complex and talented man.

ISBN: 9781912690893 · 336 pages - 240mm x 196mmmm
Published:1 June 2020 · Publisher: Unicorn