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Image of Shell valentine

Valentines By Shell

Shell's interest in Valentine Cards began in 1938 with the innovative idea of sending Valentine greetings to lady customers who had accounts at Shell garages.

A Shell Valentine card was not an advertisement for the company and never revealed the identity of the sender. Emphasis on anonymity was so strong that ordinary postage stamps were used instead of the company’s franking machine.

The tradition continued throughout the 50s and 60s, apart from an interruption in the War, up until 1975, when changing attitudes among women customers meant they no longer appreciated being singled out as lady motorists.

Q The series of cards, 33 in total, were attractive designs created by artists of the day and carried witty jokes and rhymes on motoring and petrol themes. It would be fascinating to see others in the series, can anyone oblige?

Kitty

Ephemera - minor transient documents of every day life